Day two came and went very fast. It felt as frantic as day one. I did manage to leave the north hall though... only to find the center hall to be just as intense. Maybe even more so. It had booths the size of city blocks. Maybe even bigger; certainly louder.
I somehow found Harman International. And I was not disappointed. There were at least four demos sporting QNX technology.
QNX CAR 2 was on display and in full form in the Harman booth. Nice to see the QNX logo so prominently displayed.
Closer look at different display in the same demo system. This 3D map from Elektrobit just never gets old.
Harman again. QNX again. This is almost embarrassing! ;-)
Harman and QNX and Vipers, oh my!
I managed to get permission to poke my head into the car. The digital instrument cluster was gorgeous.
The Viper's infotainment system was just as beautiful. Note to my boyfriend: I do believe this car is currently shipping.
The QNX booth staff, including biz dev manager Emil Dautovic, were hard at work once again. Although how hard can it be to talk to nice people all day? Maybe if there were more chairs...
Of course we knew our latest concept car would be a hit but we weren't exactly expecting the mob scene that it was again on day two.
Joe Cusumano, automotive field applications engineer, in conversation.
Linda Campbell, director of QNX strategic alliances, was her usual tireless self.
Our inimitable automotive field applications engineer Dan Baergen.
And our very own Dr. Phil, mastermind of the QNX acoustics processing and noise cancellation products.
Will there ever be a similar system powered by QNX that runs on a standard 2-Din Headunit ?
ReplyDeleteI mean instead of buying a Pioneer, or Alpine, or Kenwood type In-Dash 2-Din headunit, would one be able to buy a RIM or QNX branded system that can be installed in any car and gives features such as offline Google Maps, NFC phone connection, Blackberry Bridge features and so on.
I expect is shouldnt be too hard to implement, attach a Playbook to a MOSFET Amplifier, give it a car specific software and its done, but the question is whether QNX is looking in the direction of Aftermarket Haedunit business or Only plans to be make Car Specific Systems in collaboration with car makers.
I would love to have a QNX CAR 2 Platform type thing in my car but i wouldnt want to buy a new car for that.
We don't specifically pursue aftermarket opportunities with our QNX CAR application platform. Some of our customers have done so in the past, although that is not typically the main focus of their business either. This said, we have had early discussions with aftermarket players at the show — keep your hopes up! / Nancy
ReplyDeleteThankyou for your reply Nancy,
ReplyDeleteMy hopes are definitely up. I think QNX has the potential to be for In-Car Infotainment Systems what Windows has been for Computers.
One software maker, multiple hardware manufacturers, varying price points, different capabilities, a robust ecosystem with car specific apps and available in a variety of form-factors from simple 1 & 2-Din to ones with Vehicle Specific Fascias, and up to Complete OEM Embedded Systems
I cannot wait for the day when any car can be a QNX Car !