Thursday, July 30, 2015

What do Taylor Swift’s legs and QNX Acoustics have in common?

By Megan Alink, Marketing Communications Director for Automotive

OK, so at first blush, nothing. Let me explain.

It starts with a number. A really big number. Think “40 million” — because I recently learned that that’s how many units of our QNX Acoustics for Voice product have shipped to date. Wow!

QNX Acoustics for Voice is a complete signal processing software solution for automotive voice communications, based on production-proven acoustics technology. It’s designed specifically to meet the acoustics challenges unique to the in-car environment, sets a new benchmark in hands-free quality, and, very importantly, supports the rigorous requirements of smartphone connectivity. Check out the product page for more information.

Obviously 40 million is a number worth talking about, so what’s the first thing that any marketing writer worth her salt does? She looks for an analogy to help put this impressive number into context. Number of steps it takes to go around the world? Population of California? Google comes in handy in such situations and eventually, it delivered the perfect informational nugget: Taylor Swift’s legs are reportedly insured for $40 million. What does this have to do with automotive acoustics? Well, clearly Ms. Swift’s legs are critical to her success as an entertainer, and, as anyone in the business of sound and noise knows, our acoustics engineers couldn’t make their magic — and achieve 40 million units sold — without their finely honed hearing. The conclusion is obvious. We must insure their ears for $40 million as well. All in favour?

Congratulations to everyone who has played a role in putting this ground breaking technology into the hands (and ears) of our customers, and many thanks to those customers for helping QNX achieve this amazing milestone.

With thanks to Phil Hetherington and Len Layton for the idea…

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