BlackBerry QNX
Business Development
Business Development
So far this year we have seen a surge in press and media
attention on the self-driving autonomous car, so much that we can safely say
the Autonomous Car is The Next Big Thing. Predictions have been coming thick
and fast from the environmental benefits, as apparently every autonomous car is
going to be electric, to the potential loss of millions of jobs as taxis and
trucks start driving themselves.
The hype is at least underscored by an
element of truth. Big announcements from the automotive industry this year demonstrate
what we’ve known for a while: Automotive technology – and especially autonomous
vehicles – are speeding up fast.
Most impressively, Ford announced they are investing $182 Million
into Pivotal, a Cloud software company, and has announced a complete revamp of
their Dearborn campus. Unless you are the escalator repair guy in Building 5,
few will miss the 1950’s engineering building’s soon being replaced with a modern
campus and architecture designed to support “Ford’s plan to be an auto and mobility company” with “new
facilities to further drive innovation and collaboration.”
Every carmaker is lining up media and
demonstrations to show their prowess. In an industry that has traditionally
been challenged to attract major software talent, automakers are hiring and
opening or expanding Silicon Valley offices in order to attract and retain the
software engineers they need to compete in the future.
So it comes as no surprise that General Motors quietly
acquired Cruise Automation, a San Francisco based company planning to sell
Autonomous driving modules that you can retrofit to your existing car. In true
Silicon Valley tradition, the acquisition was followed by the announcement that
the founders were suing each other over the apparent $1 Billion that GM is
paying.
While the fancy offices and lawsuits sound more like Silicon
Valley than Detroit it’s all part of the profound change in the industry and
signals that the autonomous car is officially The Next Big Thing. While the established
industry is pivoting to embrace the new reality that software, not sheet metal,
defines their future, they are facing increased competition from a raft of
hi-tech startups competing for technical talent.
QNX is at the heart of change in the automotive industry,
while often recognized as the operating system behind the industry’s leading
infotainment products, the QNX microkernel real time operating system is being
built into the heart of next generation safety-critical autonomous systems.
With the industry’s only ISO26262 safety-certified OS, the
QNX codebase is a stable POSIX-compliant microkernel free of the code bloat
that affects many competing operating systems. This reaps benefits when it
comes to developing safety-certified systems for the autonomous car. With the
flexibility to do R&D and rapid prototyping on Linux, and then easily port onto
the safety-certified kernel, QNX speeds time-to-market and reduces engineering
cost. This comes from the prototype codebase
being reused and refined as opposed to being rebuilt for production use.
As the industry is changing so are we. From our suite of
products ranging from the Digital Cockpit to Autonomous cars, QNX offers unique
solutions spanning the whole car, and make it Safe, Secure, and Reliable.
We enable the industry to avoid costly and innovation slowing operating system fragmentation across different systems in the car. With the flexibility and capability to form the basis of in car entertainment, driver information, guidance, and safety critical systems, QNX provides the Car OS that is the foundation of the Next Big Thing.
We enable the industry to avoid costly and innovation slowing operating system fragmentation across different systems in the car. With the flexibility and capability to form the basis of in car entertainment, driver information, guidance, and safety critical systems, QNX provides the Car OS that is the foundation of the Next Big Thing.
No comments:
Post a Comment