Tuesday, February 21, 2012

Auto + Mobile

I love this play on words. I can’t claim it as my own but I think it’s very cool that the word automobile breaks down into auto and mobile. I’m sure the term originally referred to automatically mobile horseless-carriages or some such thing. According to one online source, the word dates from 1895 and means “self-propelled motor vehicle”.

But today, it represents the convergence of two historically independent industries, auto and mobile. Now, more than ever, consumers are extending their digital lives into their cars. They want a personalized in-vehicle experience, including access to their music, to their friends, to their favourite places, and to their schedules — both personal and professional. And that’s just the beginning.

Following the Consumer Electronics Show (CES) in January, I heard many in the industry refer to CES as one of the most important automotive shows of the year. You heard that right: CES is now considered an automotive show.

The new QNX concept car is
scheduled to appear at MWC.
Now it’s February and QNX Software Systems is headed to Barcelona where we will demonstrate our connected concept car on the BlackBerry stand in Hall 7 at Mobile World Congress. This same car won a Best of CES award in the car tech category.

MWC is the show for mobile phones and everything related. During the show, we will participate on a luncheon panel hosted by Fierce Markets, Paving the Way to Success for the Connected Car. Other panelists include Ford, AT&T, and the GSMA.

MWC isn’t known as an auto-focused event but I expect this to change. Most carriers see the connected car as an emerging growth market, as do silicon vendors. Meanwhile, handset and car companies work towards improving the integration of the mobile experience into the car without impacting driver distraction.

Auto + Mobile. End of story.

For more info on the panel, click here.

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