Tuesday, December 6, 2011

Video: The secret to making hands-free noise-free

Explaining a highly technical product to a broad audience is tough. To succeed, you must reach out to people on their own terms, without being condescending. Most people love a good explanation, but everyone hates being talked down to.

Case in point: The QNX Acoustic Processing Suite. This software runs in millions of cars and offers a benefit that everyone can relate to: clear, rich, easy-to-understand hands-free calls. But once you start explaining how the suite does this, it's easy to get mired in technical jargon and to forget the bigger picture — something that even a technical audience wants to see.

So we dropped the jargon and opted for a creative approach. It involves a marching band, a rock guitarist, and, for good measure, an electric fan with a really long extension cord. Seriously.

Intrigued yet? Well, then, grab some popcorn and dim the lights:

Interested in learning more about this technology? Check out the acoustic processing page on the QNX website.

BTW, companies that use the QNX Acoustic Processing Suite in their products include OnStar, whose FMV aftermarket mirror recently won a CES Innovations Design and Engineering Award.

Posted by Paul Leroux

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