Maybe it has something to do with the rough-and-ready, take-on-all-comers personality of the Jeep brand. Or maybe it has to do with the inherent flexibility of the Jeep design. Or maybe it's simply because the brand attracts self-reliant do-it-yourselfers. Whatever the explanation, the history of Jeep modding is almost as old as the Jeep itself.
For instance, here are some examples of "jivin' up the Jeep" from a 1947 issue of Mechanix Illustrated magazine. (I found these on blog.modernmechanix.com — you have got to check this site out.)
And jivin' now...
With a history like this, is it any wonder the QNX concept team also chose to mod a Jeep, albeit with 21st-century tech? For instance, they added their own digital instrument cluster:
and some apps:
not to mention a virtual mechanic:
And is it any wonder they had so much fun doing this?
Hey, do you plan on attending SAE Convergence in October? If so, come by the QNX booth (815) for an even closer look at how the QNX concept team jived up this Wrangler with the connectivity and personalization features of the QNX CAR application platform.
Highlights (er, mods) of the Wrangler include:
- Customizable HMI for reskinning and personalization
- Ability to download apps
- Multimedia: streaming radio, mobile connectivity, album art, etc
- One-touch Bluetooth pairing with NFC
- HD hands-free communication with conversational voice recognition
- Reconfigurable digital instrument cluster
- Tablet-based rear-seat entertainment
- HTML5 framework for leveraging mobile ecosystem